RMIT University

Animation • Content Production • Campaign Creative
Transforming RMIT Open Day into a Future-Focused, Multi-Channel Experience

RMIT University

Animation • Content Production • Campaign Creative
Year
2021

Client: RMIT University
Creative Delivery: Digital Art Director, Branding & Campaign Rollout, Print Design & Delivery, Digital Design & Delivery, Video Editing

The Brief

RMIT University’s Open Day is a major annual event aimed at showcasing the benefits of studying at RMIT. Following a series of COVID lockdowns, there was a need to reframe the event for a post-lockdown audience. The challenge was to move away from traditional open day conventions and instead create a bold, energetic concept that would encourage prospective students to re-engage—both digitally and in person. The brief called for a distinct name and visual identity that felt fresh, future-focused, and uniquely RMIT.

Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
The SOLUTION

The outcome was NextFest—a hybrid festival-style event designed to re-energise the idea of Open Day and reconnect with students in a meaningful way. A digital-first approach was taken to build excitement and reach the target audience through the channels they use most. The core concept was extended into a full media rollout, requiring flexible creative that worked across outdoor (OOH), paid social campaigns, and HTML display banners. Visually, the identity leaned into bold, progressive design to reflect RMIT’s forward-thinking values. Rather than just inform, NextFest aimed to create a vibrant experience—one that welcomed students back into physical spaces while also delivering value through digital engagement.

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Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
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The CHALLENGE
Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
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The APPROACH
Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
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The PROBLEM STATEMENT
The STEPS
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The RESULTS
Next Project
For further information, please contact me via:
email
kajendran@gmail.com
Linkedin
linkedin.com/in/kajenk