Department of Health Victoria

Art Direction • Branding • Concept Development
Creating a unified identity for Victoria’s State-Wide Health Information Exchange System (HIE)

Department of Health Victoria

Art Direction • Branding • Concept Development
Year
2024

Client: The Department of Health Victoria
Creative Delivery: Digital Art Director, Branding Workshop, Branding Strategy, Naming, Logo, Styleguide, Concept Development, Print Design Delivery, Digital Design Delivery

The Brief

The Department of Health is introducing a state-wide Health Information Exchange (HIE) system to give clinicians secure, real-time access to patient information across Victorian public health services. Replacing outdated methods like faxes and phone calls, the HIE aims to support faster clinical decisions, improve patient safety, and reduce harm. A clear, consistent name and visual identity were needed to drive awareness, support adoption, and align with Brand Victoria guidelines. Deliverables included naming, brand development, key messaging, visual guidelines, and a suite of digital assets for system access points and communication materials.

Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
The SOLUTION

A brand workshop was conducted with key government stakeholders to align on naming, messaging, and visual direction. This session ensured buy-in across departments and helped define a unified approach to the system’s identity. From there, a clear, future-focused name and visual identity were developed to position the HIE as a trusted, easy-to-use tool for clinicians. Drawing on global examples, the messaging focused on faster access to patient data, improved care, and reduced admin. The identity followed Brand Victoria guidelines and accessibility standards to ensure consistent application across all touchpoints. A set of digital assets was created, including a favicon, login screen skin, desktop widget icon, and stakeholder pack. A flexible visual and messaging system was also developed to support rollout across digital and print channels.

Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
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The CHALLENGE
Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
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The APPROACH
Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
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The PROBLEM STATEMENT
The STEPS
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The RESULTS
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For further information, please contact me via:
email
kajendran@gmail.com
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